By: Mickey North Rizza
Lately, the retail landscape has been evolving so rapidly that it seems as though markets can barely get used to one way of selling, when a whole new form of commerce erupts. Cue multi-channel retailing: the game changing phenomenon that requires a seamless customer experience across all of a retailer’s selling channels.
As multi-channel moves from innovation to necessity, CPOs have been forced to rethink how their supply chains are organized. Networks have been scrutinized carefully to determine the best ways and places to store inventory, as well as ship it at breakneck speeds. Continue reading